Lisa Bobroff handles everything Communications, Influencer Marketing, and Social Media Lead at the beauty incubator Maesa.
Here's all she has to say about launching your own product, reaching out to brands the right way, and standing out to them. Watch the full conversations exclusively on the App exclusively or grab the travel size version
Highlights
About Maesa
- Maesa is a beauty incubator. Maesa's brands include Flower by Drew, Kristin Ess, Believe Beauty, Hairitage, TPH, Anomaly, and Hey Humans.
Launching a Brand
- In this conversation, Lisa answers How you, as creators can launch physical products and what that looks like.
- Are you thinking of launching your brand? Lisa’s top advice to be driven by a strong purpose. Your product should also meet a specific, unmet consumer need. Find a partner to support you all along, it’s tough to do it all alone.
- Lisa explores how you can build your channels and your profiles to create relationships with brands and learn from them.
Doing Outreach Right
- At Maesa, the Influencer Manager is a different person from the Social Media Manager. So make sure you’re getting your message into the right hands.
- Don’t rely on people passing it on and directly reach out to the right person.
- Maesa only works with creators who previously organically mentioned the brand.
- Don’t just copy and paste your stats, tell the brand about yourself too. What product you'd like to try and why you are interested in the brand?
- When doing outreach, cover all your bases: IG DM, email to the right person, interact with their posts.
- As long as the content feels credible and inspiring, it stands out.
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