Madeline Davis is the Associate Director of Consumer Engagement of about-face and af94.
She was also our guest at our latest Createur Roundtable. Here's all she has to say about influencers, relationships with brands, and current trends! Watch the full conversations exclusively on the App or grab the travel size version below.
highlights
About the brand
- Madeline Davis is the Associate Director of Consumer Engagement of about-face and af94.
- af94 is about-face’s little sister brand. about-face got approached by Walmart to create an affordable line of products similar to about-face (genderless, not necessarily to beautify) but less professional, and more playful.
- about-face has a robust gifting program. They get sent to people who reach out, show organic love, and send DMs.
- Artistry creators get paid to create amazing, fresh content for AF.
- AF also makes deals with influencers to drive awareness and sales and talk about the brand to their community.
Working with about-face
- What kind of creators AF looks for? People with a game-changing, artistry background and unique looks.
- Want to get on the PR list? AF has an amazing social team that reads DMs on the brand’s page. Hit them up, and send them your makeup look. If you don’t have about-face, show them your look anyways saying you’d like to try on their products.
- When reaching out, give AF as much information as people to make their job easier: link high-performance content, gorgeous video content you did, how you worked with similar brands in the past, etc. Put it all in one sheet, and keep it simple and efficient.
- Timeliness, e-mail etiquette, and communication skills are highly appreciated by brands. Don’t forget to hit “reply-all”! If you only e-mail one person, you’ll lose all of the team.
- Madeline likes to be reached out on IG DM @madelineedavis
Industry outtakes
- Grungy girl fall is upon us.
- Video is the current queen, TikTok is not going anywhere.
- People are turning away from Instagram. Hoping for stills to make a comeback, even though Reels are fun to watch. Keeping an eye on BeReal.
- How to boost your engagement rate? Social is a conversation. Listen to what your audience is following you for. Use Instagram's tools to see what performs best. Ask for feedback from time, and ask your audience what they want to see from you.
- Rather than waiting for the brand to tell you what to talk about, be the expert and specialize in a way to push out products.
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